Industry News

Two Sides North America Anti-Greenwashing Campaign Kicks Off 2023 with Big Wins

So far this year, seven additional companies representing 40 million customers have removed “go green, go paperless” and similar claims from their marketing.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Since its inception, the Two Sides North America Anti-greenwashing Campaign has eliminated literally billions of instances of paper-related greenwashing in the United States and Canada – and engagement with large utilities, banks and insurers in January and February has set the pace for millions more in 2023. So far this year, seven additional companies representing 40 million customers have removed “go green, go paperless,” “go paperless, protect the environment” and similar claims from thei...

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